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What is Off-Page SEO?

Off-page search engine optimization (SEO) is an integral part of any digital marketing scheme. Over the last 10 years, US companies spent 350% more on SEO. Off-page SEO is one such example that has expanded over the years. What is it? Well, it's about time you found out. 


What is off-page SEO?


Off-page SEO is the process of building more traffic to your website through different means. This is done to increase the site's ranking on SERPs (Search Engine Results Pages) to earn organic traffic. It encompasses all activities that take place off the website in question. These are used to influence search engine rankings for more potential visits to your websites. 


It is all about exposure. 


There are several techniques for off-page SEO. However, the main ones are termed link building and social media engagement. Link building is the process of creating inbound links to one’s website to improve its authority. Creating quality content, participating in forums, and guest posting are some of the ways to go about it. 


On the other hand, social media engagement refers to how often a business or individual interacts with their audience on social media platforms such as Twitter, Facebook, and Instagram. This off-page SEO technique is important as it helps to create a connection with the target audience, build trust, and earn more conversions. If people like the content you produce on social media, it might earn shares. This helps to build up even more organic traffic to your website through this domino effect. 


Off-page SEO is just as important as on-page SEO and technical SEO. This is because even though off-page activities take place outside of the website, they can influence a website’s ranking on SERPs. In other words, off-page SEO helps to improve a website’s visibility and organic reach. Additionally, off-page SEO techniques such as link building and social media engagement help to create brand awareness and build relationships with customers. 


It is important to note that off-page SEO does not only boil down to link building and social media engagement. It also includes public relations (PR), forums, reviews, guest posting, events, podcasts, and various other things. 


On-page SEO vs. Off-page SEO


The main difference between on-page SEO and off-page SEO is that on-page SEO deals with the optimization of the website itself. Meanwhile, off-page SEO deals with activities outside of the website that can be used to improve its ranking. On-page SEO techniques include things like optimizing title tags, meta descriptions, and content. Off-page SEO techniques include link building and social media engagement. Below is a list highlighting the main differences between the two:


On-page SEO:

  • Optimizing website content

  • Improving website design

  • Using keywords throughout the website

  • Creating title tags and meta descriptions


Off-page SEO: 

  • Link building

  • Social media engagement

  • Directory submission

  • Article marketing


Both on-page and off-page SEO are important for a successful digital marketing campaign. If you want to improve your website's ranking, you need to make sure to focus on both.

Why off-site SEO matters


Off-site SEO helps to build the credibility of your website and its content. When other websites link to your website, it shows that they trust your content and consider it to be valuable. This helps to increase your website's ranking in search engine results pages (SERPs). In addition, off-page SEO can also help to increase brand awareness and drive traffic to your website. So, if you're not already doing off-page SEO, you should start! 


Here are a few benefits of off-page SEO:

  • Helps build credibility for your website: When other websites link to yours, it shows that they trust your site. This helps improve your website's ranking in search engine results pages (SERPs).

  • Increases brand awareness: Off-page SEO can help increase brand awareness for your business. When people see your website linked to other sites, they'll be more likely to remember it.

  • Drives traffic to your site: By increasing brand awareness and building credibility, off-page SEO can help drive traffic to your website.

How to improve off-page SEO

There are many different techniques that fall under the umbrella of "off-page SEO." Because of this, it can be difficult to know where to start. Luckily, Walden can help. We will help you identify the most effective techniques for your website and industry. We also track your progress and make sure that you're on the right track. So let's jump-start your website today. Give us a call!

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