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What is On-Page SEO?

On-page search engine optimization (SEO) is one of the most important tactics to include in digital marketing. If you sharpen your business' on-page SEO, you are likely to gain more organic traffic to your website. It minimizes promotion costs and makes it easier for search engines like Google to rank your website higher.


What is on-page SEO?


On-page SEO is the process of optimizing web pages to rank higher in search engine results. It is the term used to describe all measures that can be taken directly within the website to improve its position in the search rankings. This includes, but is not limited to, optimizing the title and meta tags, increasing the website's loading speed, improving the quality of the website's content, and more. Several factors contribute to a website's ranking on search engine results pages (SERPs). On-page SEO is just one of them. However, it is perhaps the most important factor that you can control. This is because, unlike other ranking factors such as backlinks and website authority, you have direct control over the content and code of your website.


The searcher's intent must always be kept in mind. It used to be common practice to include the exact keywords in the URL, title, or content. However, the world of SEO is evolving. Search engines such as Google are smart enough to be able to tell whether your content is sound. Synonyms, connecting words, and closely related phrases are all taken into account. Having poor readability, therefore, doesn't work. Using your keywords multiple times is also not the way to approach on-page SEO. The focus should be on delivering quality content that is relevant to the searcher's query. Your title should be reflective of the main theme and must be interesting enough to make someone want to click on it. The meta tags, which include the meta description and keywords, are also important. They give search engines an idea of what your page is about. Creating compelling content is essential for driving conversions as well. If you do this, the search engine will rank your page higher. Performing keyword research is still an important step in ranking higher. However, it is surely not the last one.


On-page SEO checklist


To make sure your content ranks higher, here are a few things to take into account:


  • Titles: The title should be reflective of the page's content. It is the first thing that searchers see and it needs to be interesting enough to make them want to click on it.


  • Meta descriptions: The meta description appears under the title in the SERPs. This is your opportunity to give searchers a taste of what your page is about. Include a call-to-action to encourage them to click through to your website.


  • Headings: The heading tags (H tags) on a webpage help both search engines and readers understand the hierarchy of the content. Use H tags to break up your content into smaller sections with headings and subheadings.


  • Images: Optimize your images by including keywords in the file name and using alt text. Images can help break up your content and make it more visually appealing.


  • Internal links: Internal linking is important for two reasons. Firstly, it helps search engines understand the relationship between pages on your website. Secondly, it keeps readers engaged on your website by providing them with more relevant content.


  • External links: Linking to high-quality websites is a great way to show search engines that your website is authoritative. It's also a beneficial way to provide readers with more information related to the topic they are reading about.


  • Content: The most important part of on-page SEO is creating high-quality content. Your content must be well-written, relevant, and informative. It should also be engaging and include call-to-actions to encourage readers to take action.


  • Readability: As mentioned earlier, Google can understand the meaning of your content. However, that doesn't mean you should sacrifice readability for the sake of keywords. Write for humans first and search engines second.


On-page SEO services

There are many benefits of hiring a professional to take care of on-page SEO services. Trained copywriters create readable text that is engaging and informative. This will save you time and increase your site's speed. A professional can boost your site’s health for Google. Furthermore, it can generate more leads that will turn into clients. Hiring a professional to handle on-page SEO services is a wise investment that can pay off in the long run.


Given that the world of SEO is always evolving, why not let experts of the trade handle it? Walden is up to date with the changes in the world of SEO. This means that you would have the assurance of higher ranking and more traffic to your website. Make sure to check out our offers to benefit from the expertise. Moreover, you will enjoy greater exposure to your business.

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